How to become a successful freelance photographer

Julius Martins — The allure of working on your own schedule has been your lifelong career goal. From portrait photography to photojournalism, you've worked in almost every facet of the field imaginable; but now you're ready to branch out and become your own boss. The world of freelance photography is highly rewarding and potentially lucrative; however, it's also extremely competitive and many have tried and failed to remain successful over a long period of time. Before you lose heart, realize that it is possible to earn a comfortable living while holding onto the freedom of being a freelance photographer.

Create an Eye-Catching Website

Aside from showcasing your work, a well-planned and well-designed webpage can draw in new business and provide prospective clients with a taste of what you have to offer. If you're a computer whiz, feel free to save a little money by designing the website yourself. On the other hand, if you don't know a landing page from a domain name extension, it's a probably wise to hire a professional. If you hire a professional, provide plenty of input on the page's layout. Remember this webpage is providing a first impression of your work, so it must be eye-catching and professional.

Remain Proactive and Persistent

As a freelance photographer, you'll quickly discover that half your job is tracking down leads and convincing potential clients to offer you a job. Eventually you will establish a firm client base, but this doesn't mean you can sit back and expect the work to keep coming to you. You must remain proactive by constantly searching for new customers. Perform cold calls, go door to door and follow up immediately on potential leads. If someone contacts you through your website or by telephone, respond to them right away. Let them know their business is a top priority, regardless of the payout.

Take Risks

Freelancing is a risk itself, but this is only the beginning of the potential perils you'll face in order to succeed. You might be faced with a job you consider far beyond your scope or even dangerous, but it's these assignments that will make you a better photographer. As you mature and continue to take risks, you'll discover those jobs you would have considered frightening a few years ago no longer seem daunting.

Learn about Your Craft

There is one critical step you must take before attempting to transition from amateur to professional freelance photographer: a proper education. Aside from looking great on your resume, photography schools also provide you with knowledge and skills you couldn't gain on your own. From the latest technologies to gaining a more intimate knowledge of your equipment, there are several reasons why attending a university will strengthen your abilities.

Invest in Quality Equipment

As with most things in life, you get what you pay for. This concept will become apparent the first time you attempt to shoot a wedding, college graduation party, or corporate brochure with equipment intended for an amateur. This investment might seem overwhelming in the beginning, but when you're able to wow your clients, you'll thank yourself for skipping a vacation or eating nothing but canned soup for a month.


Believe in Yourself

Freelancing is a cut-throat profession that is fraught with rejection, sleepless nights, and all of the difficulties that come with being your own boss. You're going to feel like throwing in the towel more than once; but this is a mistake. No matter what, believe in yourself and your talent as a photographer. It might take a few months or even years, but eventually clients will begin seeking you out, and you might even find yourself turning down work.

As you become a seasoned freelance photographer, you'll quickly find your niche. It might be wedding photography, or you could discover a hidden talent for snapping pictures of adorably dressed pets. Whatever the case, take advantage of this special skill and use it to drum up new business and establish a name for yourself in that niche category.

About the Author

Julius Martins is a freelance photographer and blogger. He began his career as a photojournalist but quickly discovered a passion for fashion photography.