Editor----A recent press release from the shores of Great Britain, by a company in the liquor business, maintains the cocktail boom in Britain is seriously underestimated. So what is the boom and how is it so major that it is said to be so?According to Cellar Trends, it is said that cocktail drinking in the UK is increasing, with folks turning from wine and beer to Pina Coladas, Mojitos and Cosmopolitans. It has been reported by Cellar Trends that cocktail drinking is four or five times more widespread than thought previously. The company expects the trend to continue.
The research referred to by Cellar Trends maintains that cocktails “present a challenge to some outlets such as pubs which are newcomers to coctails and may lack experienced staff. The need to serve simple consistent cocktails will drive sales of pre-mixed cocktails by around 15% a year over the next five years.”
Terry Barker, Director of Marketing at Cellar Trends, says: “The size and growth of cocktails has been seriously underestimated. Cocktails are now asked for and served in pubs up and down the land where previously it would have been thought too sophisticated.. Cocktails have opened opportunities for pubs to find new drinks income.
He adds: “Curiously restaurants seem slow to take up cocktails – it seems a natural extension for them to serve cocktails as aperitifs and after dinner.”
In May 2013 The Guardian underlined Great Britain's drinking problem with the following introduction, the expanded into the specific details of it. But here is the beginning summation The Guardian used to underline the issue: “Britain has a booze problem. No news there. Mankind has always liked a tipple. The Old Testament, after all, has Noah passing out drunk. Midas, the ancient king of Phrygia, liked the sauce so much he took his drinking vessels to the grave with him. Shakespeare has Falstaff extolling wine's "curdy vapours" and its "nimble fiery" that so warms the blood.
So what's the problem? Nothing. Excessive alcohol consumption is fine – just as long as you don't mind potentially curtailing your life through liver damage, hepatitis, osteoporosis, or a host of other possible maladies. Oh, and best ignore the costs to family life, plus the burden on public health and social services too.
This all sounds very dramatic, until you take a look at the facts.”
And one of those facts is that the drinking problem is likely to continue, as The Guardian observes how bingeing is a problem among youth and Brits denying there is a problem at all with alcohol.
So as the liquor industry celebrates expansion of its product, the fact of alcohol consumption highlighted as a problem on the one hand and celebrated on the other remains a facet of what Britons face with the subject of booze.
