Showing posts with label eco-friendly. Show all posts
Showing posts with label eco-friendly. Show all posts

Friday, August 16, 2013

Eco-friendly public relations: Go paperless

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Samantha Greenbaum---PR, or public relations, is an essential part of business. Many businesses have explicit techniques in place for PR information. The constant processing of PR information leads to a negative effect on the environment from wasted paper. Companies are searching for new ways to approach the press and market their products. The world of technology has seen numerous advances in recent times, and the route to paperless PR campaigns is becoming clearer. Is might be possible run an entire PR campaign on an eco-friendly, paperless strategy.

Electronic Press Kits

When searching for a paperless route, it is important to understand the process and what it entails. How can you go about making initial contact with press members and garner positive attention? Electronic press kits are regarded as an excellent and resourceful option to make your outreach efforts more effective.

An electronic press kit is a simple method of letting press members know who you are and the products and/or services being provided by your company. Having success in this field is dependent upon being brief and focusing on quality. A long-winded electronic press kit will be deleted and rendered useless.

This paperless option can be combined with other online methods to produce an all-encompassing PR campaign.

E-mail Blasts

E-mail campaigns have had their ups and downs over the years. Most press members prefer receiving e-mails for PR information, as it is easy to sift through and keep organized. Yet, there is a balance to maintain: anything regarded as being 'spam' will have minimal effect.

The incorrect use of e-mails can lead to a negative effect on a company's brand and image. You do not want to see the entire image fall apart because of a poorly developed e-mail campaign.

Social Media Presence

The world of social media has become a safe haven for companies looking to target an unlimited audience. The options are endless, and the ability to garner business is excellent. Social media is an excellent resource for PR campaigns and establishing a positive image in the eyes of the media.

Ease of Being Eco-Friendly

In the modern age of business, being eco-friendly has become easy and almost mandatory. Most press members prefer the paperless route. It is easier to handle and does not come in the way of their work. The information is able to be processed within minutes of being acquired.

Business should look at the current developments in technology as an added bonus. All PR campaigns can be produced and conducted in a manner that is cheap and eco-friendly.

Drawbacks

There are minimal negatives to a paperless campaign involving social media presence, e-mail blasts and electronic press kits. The only real drawback is the risk of having your information deleted and/or disregarded.

It is important to get the initial phase of PR work done with an focus on quality. Developing a positive image of the company in the eye of press members is essential for short- and long-term success.


Friday, February 22, 2013

Professional eco warriors - The green career guide

Kate Simmons — Over the past few decades, the world had shifted more toward green policies and practices. With thousands of Cane Rivercompanies taking eco-friendly practice as the core of their business operations, universities have started to become better equipped to educate students for “green careers”.

So what is a “green career”? In order to revolutionize the way we live, a lot of development has to take place to make our lifestyles more environmentally friendly. Buildings have to be restructured to be more energy efficient, and energy has to become more sustainable. This will require an overhaul of existing businesses and industries, not to mention create entirely new fields of employment to accomplish the task.

Here are a few career paths worth investigating if you think you are the type of person dedicated to building a green future. You can enter these fields at an entry-level position with a bachelor’s degree, but you can increase your chances by furthering your education by pursuing a master’s degree. This will help you advance quickly within the field and increase your income.

1. Energy Auditing: This line of work requires someone to check equipment, lighting, ducts, and windows in private residences and commercial businesses in order to collect information for future structural improvements and renovations. Basically, we need to learn from our past mistakes in order to create more energy efficient structures. This requires incorporating high-efficiency air conditioning, solar panels where applicable, and minimizing energy waste. This is a fast-growing field of employment and a bachelor’s degree in business administration (BA), business management, or marketing will help you become more employable.

2. Green Conservationist: Enjoy being outdoors a lot? A conservationist has the exciting job of working with governments, and potentially directly with landowners, to protect and keep track of a region’s natural resources. Since many natural resources are at a risk of running out within our lifetime, this is an extremely in demand and important job for the future of our planet. A bachelor’s degree in ecology, or other environmental sciences combined with study in business, finance, and marketing can prepare you for a wider range of job opportunities in this line of work.

3. Environmental Economist: The keyword on every business leader’s lips is: sustainability. An environmental economist researches and strategizes how to troubleshoot and solve any number of economic obstacles that could possibly take place in the production and distribution of a business’s goods and services. This helps in the long-term growth of a business, and promotes innovation and development. A master’s degree in economics will train you and help jumpstart this very viable and important job.

4. Solar Energy Engineer: The sun is most certainly our greatest asset for the future. Over the past few decades, scientists and engineers have been working tirelessly to streamline the most efficient ways to harness the power of the sun’s rays to more economically and ecologically power our lifestyles. A solar energy engineer’s responsibility is to work on evaluating energy efficiency and the potential use of solar panels in large-scale areas through the use of computer modeling programs. A master’s degree in engineering is required, and more preferably relevant work experience will give you an edge over other possible candidates.

The good news is, with the world becoming more environmentally conscious and many countries passing a number of green acts and legislation, “green-geared” degrees can be found at many universities. Invest in yourself, in the planet, and in the future, and consider a green career today!

 

About the Author

Kate Simmons is an avid researcher and writer who is interested in environmental concerns.

Thursday, December 20, 2012

Green gyms – Tammy Polenz talks about staying fit

[caption id="attachment_17243" align="alignright" width="185"]Tammy Polenz Tammy Polenz[/caption]

Michell SpodenToday I talk to Tammy Polenz, from Mentor, OH, the author of Think Fit 2 Be Fit. Polenz is the owner of the eco-friendly Vedas Fitness club, and she serves as wellness coordinator for the Cleveland Hopkins Airport. In our conversation, Polenz shares her knowledge about fitness questions, thinking, and green/positive lifestyle.

Michell: Tammy, please tell us about your Green Gym and how you got started?

Tammy: I’ve been interested in ‘green’ or ‘eco-friendly’ for many years now and have had an intense desire to create a self-sustaining facility because of that interest. I believe that you cannot get healthy if your environment is unhealthy. This is true emotionally, mentally, spiritually, and physically. Environments can evoke physical vitality. We experience this all the time, especially when spending time in nature.  Understanding this is one of the reasons why creating a ‘green environment is important to me. Plus living green leaves less of a footprint in the world, something many of us are coming to understand and appreciate for many reasons.

Michell: Please tell us about your new book and what inspired you to write it?

Tammy: My book Think Fit 2 Be Fit is something I started about 10 years ago, at a time when wellness wasn’t as popular. The reason why I started writing it was because many people just didn’t have the understanding about healthy nutrition that they have now. Coupled with my personal story, it teaches people the basic fundamentals of a good nutrition. It also integrates competitor secrets I learned in order to compete nationally and make it into Oxygen Magazine – the same secrets that models use to get in tip top shape for cover shoots on muscle and fitness magazines. When people read it, they are usually surprised at how easy it is to read and how quickly they begin to see results.

Michell: When it comes to getting “fit”, why do you think going to the gym is better than other types of fitness options?  Or do you? If so please give us your input?

Tammy: Getting fit doesn’t have to revolve around a gym. Getting fit involves just being active. It’s about challenging yourself in a variety of ways. Pushing yourself to lift heavier, walk further, run faster, bike harder, or just do more activity overall. Working out should be challenging enough, so that daily activity becomes a breeze to endure. Exercise should be fun and exciting, something that you look forward to doing. Therefore, when planning an exercise program, choose fun activities and participate in them often. 

Michell: So when you say “think fit”, what do we mean by it? What is the right kind of thinking?

Tammy: Thinking fit means exactly that. If you want to be fit then you have to think like a fit person. Fit people think about healthy foods and then eat those foods. They think about incorporating activities in their schedule that involve movement and then stay active because that is what was on their mind. See, whatever is in your head is the direction your body will go. If you think about eating chocolate then your body will find it to eat, but if you think about fruit or a fish then your body will follow that thought. Therefore, fill your head with proactive thoughts. The better the thoughts, the better the outcome of those thoughts. In the end, it is your thought that leads you to action, so change the way you think and your actions will follow, then success will be yours. 

Michell: Do you think eating right is more expensive or not?

Tammy: Eating healthy will always be the less expensive alternative in the end. There are a variety of foods that you can buy, which are inexpensive and go a long way. Some of those foods include brown rice, oatmeal, Quinoa, eggs, fruits, and vegetables when they are in season, etc. Yes, some healthy foods like steak, chicken or fish can start to add up. This is especially true if you have a large family. The key is to be creative with your food by combining it. For example, you can combine chicken or steak with brown rice, corn, beans, and salsa for a pretty healthy and tasteful meal. This inexpensive meal can feed a large family for only a few dollars. Another thing to keep in mind is, if you eat lots of junk food, you will have more cravings and in response a tendency to eat more often. This can cause your grocery bill to escalate as well. Highly processed foods usually have low nutritional value and tend to be high calories. This can produce weight gain and a whole host of other medical related problems over time.  Consistently making poor nutritional choices will affect medical costs, an indirect expense associated with your grocery choices. You may save some money initially, but cheap food becomes very expensive when you compare it with the expense of your health and vitality. 

Michell: Do you believe staying healthy with gym also improves one’s relationships, like those in one’s family and at workplace?

Tammy: Your body is your temple and what resides within, your sprit or what you call self, it affected by the health of that temple. Think of it this way; your body is like your home. A solid structure can provide shelter, warmth, comfort, a place to feel safe, and a place where personal relationships can thrive. If that home is in good condition then you will experience all of these things to their fullest capacity.  But if your home has holes in the roof, no heat, the walls are falling down, the stairs are creaky, and you are getting very little sunlight or too much sunlight. If this is the case then your basic needs for protection are not being met. Living your day-to-day life in a state of lack, where you are uncomfortable all the time, can have an effect on your entire life including your personal relationships. It’s hard to have a good personal relationship with yourself if you feel uncomfortable, let alone someone else. When we feel good, it shows through. We act very differently when we feel good as opposed to when we feel bad. We have a tendency to treat others differently dependent upon the way we feel. Feeling healthy and happy.

Michell: What is one of your most favorite quotes and why is your favorite?

Tammy: “In life there is no such thing as staying the same; either you are striving to make yourself better or allowing yourself to get worse.” ~ Unknown

This is my above-all favorite quote, because it sums up everything life. Life is about movement; if you are not moving, you are dying in some sort of way. The key is to live and live vivaciously. I live my life like this and it has made for an exciting journey.

Michell: Do you have any future goals or events to share with our readers?

Tammy: I always have numerous goals I am working to attain simultaneously. Goals are a very important aspect of life and without them we would not get the opportunity to experience a sense of accomplishment, like that which happens after each one is conquered. Right now, my main goals include growing my business and spending all of my extra time with family and friends.

Michell: Tammy it was a pleasure doing this interview with you and we wish the very best to you in all of your endeavors. Please keep in touch.

Visit Tammy Polenz’s Vedas Gym online at http://www.vedasfitness.com/.