Wednesday, August 11, 2010

BP get off my Google! I want the oil spill.

Carol Forsloff - "What are you doing that PR work for BP?" he asked.  "What PR?" I wondered. 
"Those ads you're running.,"  he told me.  But you see, there is no choice when BP
owns the "oil."

 


They even own Tina Turner, of course not the real Tina Turner with attitude, an extended version of one of her songs with their ads at the front on YouTube like many other key entertainers.  But then I sneaked.  They won't take Tina Turner from us.

"Who needs a heart when a heart can be broken?" My sentiments exactly.

Now what's oil got to do with it, you might
wonder.  It's the word "oil."  Google indexes words according to search
terms and how frequently they are used, including on ads, articles and
everywhere.  Buy up those ads, sprinkle enough around on every site with
Google ads, post comments on every blog and newspaper, and you are more
than the giant of oil.  You are the king of the word "oil" or the "oil
spill"as well.

Is that fair, one might wonder; so I wondered as
well.  I recognize Google, on my web pages at greenheritagenews.com  indexes the ads according to
the topics on the page.  One of the topics is the oil spill since I have
125 original stories and counting.  I have created lots of "oil" for
search terms, but if I wrote the word "oil" or "oil spill"  the rest of
my life, and had the rest of you do it on my website and the comments;
we might not do quite as well.

We could try.  We could write
something about oil, list information about oil, talk about oil on our
faces, our backs, our behinds.  We could own it perhaps.  Or you could
just give it to me.

You could also comment on my particular oil
stories.  What would that accomplish?  Well, Google just might turn
around for a moment; and then those ads might change.

I could
choose them, like other newspapers want to do and struggle with on a
regular basis, and that's getting ads from individual advertisers also. 
Or Google would focus attention on stories I wrote, and continue to
write,  about oily places, birds covered with oil, oil still under the
water, and oil killing our hermit crabs.

Would you rather I own
the word "oil" or "oil spil," some grandmother with no axes grinding,
except, of course, fairness for all-- or BP?

You can see I am doing my part with all of these key words that say "oil."

I
want "oil"  but not the responsibility for cleaning it up.  Here's your

chance.    It's not love any more that I want all the time.  It is oil.

Let me have it.


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