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Carol Forsloff - Want to make it with gals, guys? Wear red, since research has found women love guys who wear red. Why is that?
Why is red so popular among women? It has been associated with sacrifice, courage and sexuality in books and in films.
So red is the blazing color apt to attract women. And that's true
regardless of culture or location, according to what has been found.
regardless of culture or location, according to what has been found.
Research finds that across much of the world, in the United States, England,
Germany and China, women find men who wear red attractive when compared
with men wearing other colors. This finding is now published in the
Journal of Experimental Psychology which is the official mouthpiece of
the American Psychological Association.
Germany and China, women find men who wear red attractive when compared
with men wearing other colors. This finding is now published in the
Journal of Experimental Psychology which is the official mouthpiece of
the American Psychological Association.
“Red is typically thought of as a sexy color for women only,” said Andrew
Elliot, PhD, of the University of Rochester and University of Munich.
“Our findings suggest that the link between red and sex also applies to
men.”
Elliot, PhD, of the University of Rochester and University of Munich.
“Our findings suggest that the link between red and sex also applies to
men.”
Researchers ran an experiment with 25 men and 32 women who were given a few moments
to look at photos of men wearing red or men shown in black-and-white
photos, who were then asked to answer questions on a nine-point scale
about degrees of attractiveness. They were also asked to look at men
dressed in other colors and to rate them.
to look at photos of men wearing red or men shown in black-and-white
photos, who were then asked to answer questions on a nine-point scale
about degrees of attractiveness. They were also asked to look at men
dressed in other colors and to rate them.
Women rated the men dressed in men as significantly more attractive.
Desirability was also a factor in women selecting men dressed in red, with women
stating they would be more likely to have sex with men dressed in red.
A follow up study tested how women rate men who wear red ties, and again
women found men with red accessories as more sexually attractive than
men in other colors.
women found men with red accessories as more sexually attractive than
men in other colors.
This behavior isn't just confined to humans also. Red holds attention in
the primate world also, as female primates are said to be “extremely
adept at detecting and decoding blood flow changes in the face,” the
authors wrote, “and women have been shown to be more sensitive to the
perception of red stimuli than are men.”
the primate world also, as female primates are said to be “extremely
adept at detecting and decoding blood flow changes in the face,” the
authors wrote, “and women have been shown to be more sensitive to the
perception of red stimuli than are men.”
So what do researchers suggest as a result of all this?
“A man who wears red may feel dominant,” they added, “which influences his
self-confidence and behavior and in turn may impress women.”
self-confidence and behavior and in turn may impress women.”
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