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Samantha Greenbaum---PR, or public relations, is an essential part of business. Many businesses have explicit techniques in place for PR information. The constant processing of PR information leads to a negative effect on the environment from wasted paper. Companies are searching for new ways to approach the press and market their products. The world of technology has seen numerous advances in recent times, and the route to paperless PR campaigns is becoming clearer. Is might be possible run an entire PR campaign on an eco-friendly, paperless strategy.
Electronic Press Kits
When searching for a paperless route, it is important to understand the process and what it entails. How can you go about making initial contact with press members and garner positive attention? Electronic press kits are regarded as an excellent and resourceful option to make your outreach efforts more effective.
An electronic press kit is a simple method of letting press members know who you are and the products and/or services being provided by your company. Having success in this field is dependent upon being brief and focusing on quality. A long-winded electronic press kit will be deleted and rendered useless.
This paperless option can be combined with other online methods to produce an all-encompassing PR campaign.
E-mail Blasts
E-mail campaigns have had their ups and downs over the years. Most press members prefer receiving e-mails for PR information, as it is easy to sift through and keep organized. Yet, there is a balance to maintain: anything regarded as being 'spam' will have minimal effect.
The incorrect use of e-mails can lead to a negative effect on a company's brand and image. You do not want to see the entire image fall apart because of a poorly developed e-mail campaign.
Social Media Presence
The world of social media has become a safe haven for companies looking to target an unlimited audience. The options are endless, and the ability to garner business is excellent. Social media is an excellent resource for PR campaigns and establishing a positive image in the eyes of the media.
Ease of Being Eco-Friendly
In the modern age of business, being eco-friendly has become easy and almost mandatory. Most press members prefer the paperless route. It is easier to handle and does not come in the way of their work. The information is able to be processed within minutes of being acquired.
Business should look at the current developments in technology as an added bonus. All PR campaigns can be produced and conducted in a manner that is cheap and eco-friendly.
Drawbacks
There are minimal negatives to a paperless campaign involving social media presence, e-mail blasts and electronic press kits. The only real drawback is the risk of having your information deleted and/or disregarded.
It is important to get the initial phase of PR work done with an focus on quality. Developing a positive image of the company in the eye of press members is essential for short- and long-term success.
