The use of social media and corporate image shows benefits and pitfalls

SAN
DIEGO, CA - PRN - GHN News Editor - Social media in
business development is used throughout the world, bringing
people to interact about various issues and to share information about
products and services, but it has both benefits and pitfalls.

Cesar Zamorano and Jesus Holes explain in the Latino Business Review how companies are evaluating the use of electronic media more and more and how what the benefits and pitfalls are in using it.

But
the review shows that there are risks as well as advantages in social
media.  People need to be careful of how image and issues are presented,
because of the impact of social media and the widespread nature of its
messages, the article maintains.

On
the other hand, the positive end product for business from social media
is this, according to the Huffington Post article of Manish Mehta.  He
writes, "Social media has transformed the large corporation of the
millennium into the Mom and Pop shop of the old days. The emergence of
social media simply makes it more possible to connect directly with

customers every day."